Founder & CEO
Matthew Proctor
Built and led HomeLight’s content and SEO program from Series A to a $1B+ valuation. Now leads strategy for proptech, fintech, and B2B clients with high stakes and long sales cycles.
Narrative Bent has driven content-led growth for brands like HomeLight, Acorn Finance, Kelly Services and Vistaprint since 2023. And we’ve done it by tapping into deep expertise in proptech and fintech markets.
It all started with a simple frustration: the teams closest to the customer were rarely the ones writing for them. Our founder had spent years inside high-stakes industries watching good companies buy reach instead of earning trust. So he assembled a small, senior group of journalists, editors, SEOs and PR operators who would rather report a story than optimize a page — and built a practice around content that actually moves pipeline.
The short version
2023
By Matthew Proctor, who built and led HomeLight's content and SEO program from Series A to a $1B+ valuation.
6 people
A founder, a head of content and client services, a head of PR and outreach, 2 editors, and an outreach coordinator.
21
Real estate and finance companies, including proptech and fintech platforms, brokerages, lenders, and financial services firms.
SEO + AI search
Backed by the content and content-led PR that earn press, links, and citations.
$10K/mo
Plans start at $10,000/month. Month 1 is strategy only, and you can leave with 30 days' notice.
0 to 51
Monthly seller leads from a real estate brokerage's blog, in under a year.
Built and led HomeLight’s content and SEO program from Series A to a $1B+ valuation. Now leads strategy for proptech, fintech, and B2B clients with high stakes and long sales cycles.
Former editorial lead at HomeLight. Over a decade managing performance content in real estate, journalism, and B2B. Shapes the strategy and execution behind our most complex accounts.
Award-winning strategist with 15+ years of experience, a law degree, and a deep track record in finance and real estate. Turns complex, regulated topics into trust-building, conversion-ready content.
Writer and editor with experience across real estate, finance, legal tech, and B2B SaaS. Supports both strategy and execution on long-form and SEO-driven work.
Runs high-volume link building and PR programs that get our content seen and shared — earning press in the most competitive markets.
We just can’t keep our ideas to ourselves. Explore our blog for a closer look into who we are and what we do.
If an SEO agency burned you, find which of 4 failure patterns cost you, then hire the next one with a strategy month, a revenue forecast, and a 30-day out.
Why B2B content programs fail to drive pipeline: misaligned incentives. How to measure content teams on leads, revenue, and ROI.
AI Overviews broke the old search funnel. How Narrative Bent is rethinking websites, discovery content, and the role of SEO.