We run content-led PR for lenders, brokerages, title and financial services firms, and the platforms that serve them. We turn your data and your experts into stories that journalists, bloggers, and podcasters in your industry pick up. That coverage keeps earning links, mentions, and AI citations long after launch.
A 20-minute look at how your brand shows up in Google and AI today, with 2–3 actionable recommendations. We do 10 a month.
Standalone campaigns run about 90 days. Ongoing PR is part of every plan, starting at $10,000/month on 30-day terms.
A lender, brokerage, or title firm asks people to trust it with the biggest money decisions they'll make. So before anyone books a demo, they look for proof from someone other than you, and more and more of that looking happens inside ChatGPT and Google's AI answers.
When someone asks ChatGPT which mortgage lender or proptech platform to look at, the answer leans on articles, reviews, and industry coverage. The more often trusted outlets mention your brand, the more likely AI is to recommend it.
Money decisions get the strictest trust bar.Google's quality rater guidelines put financial topics in their "Your Money or Your Life" category, and your buyers, their CFOs, and their compliance teams hold you to the same standard. Coverage in a publication they already read carries weight your own blog can't.
Big marketplaces and national brands are the names reporters already know, so a mid-size lender or growing platform needs a story only it can tell to earn the same spot.
Every campaign is built on original research: a survey of your buyers or an analysis of your own numbers. Journalists get a fresh story, and the links point to something worth citing.
Brooke Lazor's team pitches the trade press, journalists, bloggers, influencers, and podcasters your buyers already follow, with angles our editors check for accuracy and your team signs off on before anything goes out.
Most press lands in the weeks after launch, and the report keeps picking up links, mentions, and AI citations for years while the data stays relevant, and we track those citations next to your leads and revenue.
See which outlets AI cites for your category today. Get a free diagnostic →
“The work that Narrative Bent does is top notch. They've worked with my team and me on two Content-led PR projects. Both campaigns achieved some very positive results which we were quite pleased with.”
What you get and how it runs
Each campaign is built around one piece of original research your industry’s reporters can cite. We plan it with you, produce it, and pitch it to the publications your buyers read. Then it keeps working for your brand in Google and AI answers long after launch.
We interview your team, study what reporters in your space already cover, and find the story only your company can tell with its data and expertise.
You get
We field the survey or pull the data, analyze it, and our editors turn the strongest findings into a report built for reporters and for search.
You get
Brooke Lazor, our Head of PR & Outreach, and her team pitch the story to journalists, bloggers, influencers, and podcasters in your industry, then follow up as coverage lands.
You get
The report keeps earning links, mentions, and AI citations for as long as the data stays relevant, and outreach continues as part of every plan. Our running log shows you every link, mention, and AI citation the work earns.
PR is also part of every GEO + SEO plan, alongside content and technical work. See GEO + SEO plans →
How to buy it
Plans starting at $10,000/month
Each number below comes from one survey report we built and pitched for a client, counted on the date shown. We keep the names off these results, but every number comes from the client’s own reporting. The part we care about most is where the links point, because a link that points to a product or signup page can lift the pages that drive revenue, as the swag-brand tile below shows.
leads passed to sales
links from 37 sites
One annual research report, built to fill the pipeline and the press at the same time.
We surveyed 128 finance and IT leaders about AI in accounting, published the report in February 2026, and pitched it to the finance trade press. Because the report doubled as a lead magnet, the same asset that earned coverage and links also sent sales 165 leads.
links from 24 sites
One home seller sentiment survey of 548 sellers, published in October 2025 and pitched to the real estate press.
links from 33 sites
Our second homeowner survey for this lender (January 2026). The first, in June 2025, earned 36 links from 19 sites, so year two added 14 more links from 14 more sites.
Google AI Overview appearances for one product category page
We pointed 11 of the campaign's 18 links at a money page. As of May 2026, it ranked #1 for 3 terms with about 52,000 combined monthly searches.
Across 5 survey campaigns, our clients’ reports have earned 249 links from 147 sites (counted Sept. 29, 2026). Coverage has come from finance and CFO trade press, regional and statewide news, regional business publications, small-business publications, and tech and data blogs.
Brooke Lazor
Head of PR & Outreach
Brooke runs every campaign's outreach, getting journalists, bloggers, influencers, and podcasters to cover and link to our clients' research. Before Narrative Bent, she scaled link building at HomeLight and then at Kickoff, where she took it from 10 to 100 links a month.
Matthew Proctor
Founder
Matthew sets the strategy and ties each campaign to the pages and numbers your team reports on. He led Content & SEO at HomeLight for about 6 years before founding Narrative Bent.
Before you book a call
PR at a lender, brokerage, or title company has to get past budget owners and compliance before it gets past reporters. Here are straight answers on cost, terms, timing, review, and how we measure a win.
2–3 actionable recommendations on how your brand shows up in Google and AI.
Plans start at $10,000/month on 30-day terms, with no long-term contract and no onboarding fee.
Month 1 is strategy and setup: kickoff, interviews, research, audits, and a strategy presentation with a prioritized roadmap. If the plan isn’t right for you, you can walk away after that presentation. Production starts in month 2.
Either works, depending on what you already have in place.
We’ll scope which one fits on the call, based on your goals and what your team can bring.
A standalone campaign runs about 90 days. Month 1 is strategic alignment, month 2 is the survey, data analysis, and content production, and pitching starts in month 3, once you’ve approved the report.
Most press lands around launch, and a report built on good data keeps earning links, mentions, and AI citations for years, as long as the numbers stay relevant. We plan the research with that longer shelf life in mind.
We work in a regulated niche, so review is built into the plan from day one. Your team approves the survey questions before they go out, then reviews the findings, the report, and any spokesperson commentary before we pitch a single reporter.
Our editors handle the drafting and fact-checking, and you decide who signs off: marketing, legal, compliance, or all three. We build that review time into the campaign calendar during month 1, so approvals don’t collide with launch.
No. Earned coverage depends on what reporters decide to write, so we commit to steady outreach to the journalists, bloggers, influencers, and podcasters who cover your industry, with research worth citing.
The links that help you in Google and AI answers sit in context, on publications your buyers read, and point to something only your brand has, like your own data.
We report on 4 things, in the same dashboard as your rankings, leads, and revenue:
For one accounting SaaS, a single survey report earned 66 links from 37 sites and sent sales 165 leads. See all recent results →
A point person for approvals, a spokesperson who can speak to the findings, and an hour or two in month 1 for interviews so we understand your customers and your story. We also meet twice a month to review coverage and decide what to pitch next.
Our editors and Brooke Lazor, our Head of PR & Outreach, do the rest. Claude makes our team a lot more valuable to you: it speeds up research and lets us cover more ground, while our editors and Brooke’s team still write, check, and sign off on every pitch themselves.
2–3 actionable recommendations on how your brand shows up in Google and AI.
Before we meet, our team looks at how your brand shows up in Google, ChatGPT, and AI Overviews for the questions your buyers ask. On the call, we walk you through what we found and give you 2–3 specific recommendations your team can act on, whether or not you work with us.
We take on 10 diagnostics a month, so each one gets a careful look from our team. No obligation.
Tell us your website and the 2 or 3 competitors you watch most closely, so we know where to look.
We check your rankings, your AI mentions, and your site before the call, so the 20 minutes go to findings instead of discovery questions.
If you want our help, plans start at $10,000/month on 30-day terms. Month 1 is strategy and setup, and you can walk away after the strategy presentation.