We help brands get found, trusted, and chosen in Google and AI search. We find the opportunities, do the work to capture them, and prioritize what actually drives pipeline.
In 20 minutes, see who AI recommends to your buyers and how to change it.
Brands we've worked with
Before Narrative Bent
When AI leaves you off that shortlist, brokerage owners, controllers, and borrowers never reach your site, and your analytics can’t show the deals you lost.
51% of B2B software buyers now start research in an AI chatbot more often than in Google (G2, April 2026).
See where you stand with a free teardown →Recommend transaction software for our 40-agent brokerage.
We run all 3 as one program, since the pages, research, and links that rank you in Google also feed AI answers.
We find the Google searches that lead to sales in your category and build pages that rank for them.
Buyers comparing options land on your site and ask for a demo, a quote, or a call.
We track which sources AI assistants cite in your category and earn your brand a place in them.
Your brand makes the shortlist AI gives your buyers.
We build original research about your market and pitch it to the publications your buyers read.
Links and coverage that lift your rankings, plus a report that brings in leads on its own.
We interview you and your customers, dig into the data, audit your site & socials, map the searches and AI questions that end in deals, size up the growth opportunities, run a cost/benefit, and rank the work by the leads it could bring.
We ship new pages, research, code fixes, and pitches, then report the leads and revenue our actions brought in month over month.
If AI starts naming a competitor for your buyers’ questions, we bring you a plan before you ask.
Client results
0→51
seller leads a month from the blog, in under a year.
Each seller lead is a shot at a listing commission.
165 leads
passed to sales from one research report we built.
Close to half
of recent new contractor signups say they found it through ChatGPT or another AI assistant.
We already know the questions your buyers ask AI and Google, and which of them end in a signed listing, a funded loan, or a booked demo.
Before Narrative Bent, our leadership team built HomeLight’s organic program together, in-house, from Series A to a $1B valuation.
“I'm not sure where our SEO & Content program would be without Matt and his team. They built one of our most profitable enduring assets and a world-class content team for us.”
Sumant Sridharan
COO, HomeLight
Matthew Proctor, our founder, runs every one himself.
Fill out a 2-minute form with your site and the buyers you want more of, then book a call.
What ChatGPT, Perplexity, and Google tell your buyers, where you rank for searches that lead to revenue, and where people drop off before talking to sales.
Each comes with an estimate of the leads it could bring. You keep them, and the slides, either way.
It costs nothing and needs no logins or analytics access.
We take 10 teardowns a month, and if we’re not the right fit, we’ll say so.
SEO, GEO (also called AEO), and content-led PR for proptech and fintech brands that need search visibility to turn into revenue.
GEO means getting your brand named and cited when buyers ask ChatGPT, Perplexity, and Google’s AI answers who to trust. Behind all 3 sit content-led strategy, technical SEO, original content creation, distribution, and full-funnel measurement, built to make you the go-to resource for your audience.
Depending on your needs, the work can include technical audits, editorial calendars, interview-driven articles, original research, content-led PR, earned media coverage, executive thought leadership, and reporting tied to leads and revenue.
We specialize in real estate and finance brands, from proptech and fintech companies to lenders, brokerages, and financial services firms.
Years in those markets taught us how to reach sophisticated audiences who are about to make big financial decisions, and that carries over to other B2B brands with complex offerings and long sales cycles. Here’s what that experience brings to your team:
Plans start at $10,000/month.
Each plan covers strategy, content, links, and reporting, scoped to the channels most likely to bring you leads first. Month 1 is strategy only, and you can leave with 30 days’ notice.
Everything.
Honed by decades of experience in high-stakes proptech and fintech markets, our approach is designed to maximize flexibility and value.
Here’s how we do it:
We listen and learn. Using search, social, competitive analysis and customer intent data, we identify awareness and revenue potential.
We fine-tune your foundation. And make sure your site is crawlable, well-structured and credible enough to compete in both search and AI-driven discovery.
We differentiate your content. And create unique assets built around subject matter expertise, original insight and customer value.
We deliver that content to the people looking for it. So your brand reaches the right channels and publications—and influences the market and the algorithms that govern your reach.
We measure and refine ad infinitum. We go beyond rankings and traffic to track pipeline, leads and revenue. And as the market evolves, so do we, ensuring your strategy remains flexible enough to capitalize on new opportunities.
We use AI the way we’ve used every marketing tool that came before it, when it’s smart.
Our strategists, writers, and analysts use it, including Claude, to test the questions your buyers ask and to sort through search data. Your competitors are racing to put AI to work too, so we use it to make your brand more distinct and keep it from sounding like everyone else’s.
The strategy that guides your marketing, the ideas that set your brand apart, and the expertise that qualifies your leads come from our team. A person signs off on every piece, and we don’t sell shortcuts or citation tricks.
First and foremost, with qualified leads and revenue, tracked from the first visit to the closed deal.
Content marketing is an endurance sport, so we watch the leading indicators too. From day one, you get a month-over-month reporting dashboard with full visibility into your funnel.
Each month, we show you what we did, how we did it, what it brought in, and what we’d change next.
We sure can.
Our Case Studies page walks through past programs in real estate, finance, and B2B, including what we did and what it brought in. On a call, we can walk you through the ones closest to your business, and we’d love to add you to the roster.
We run your buyers’ questions through ChatGPT, Perplexity, and Google before we meet, so the 20-minute call goes straight to what we found and what to fix first.
You keep the 2–3 fixes whether or not we work together. If we think we can help, we’ll tell you what we’d do first and what it costs, and if we’re not the right fit, we’ll say so.