service 01
GEO / SEO
We don’t just optimize your content for algorithms. We help you create the kind of content algorithms want to surface.
Search and AI visibility for real estate and finance brands
Before your buyers buy, they ask. Google and AI assistants answer. And when they do, they recommend companies with original content, third-party buzz and a crawler-friendly site. Without all three, it’s impossible to show up in the algorithms that move pipeline — especially for brands operating in high-stakes markets like yours.
To improve AI visibility, you need more than a competent site with heaps of links driving to it. You need a strategic framework that helps you put that site to work. We provide SEO and content support that enables you to build it, strengthen it over time and turn it into revenue.
We don’t just optimize your content for algorithms. We help you create the kind of content algorithms want to surface.
We take a content-led approach to PR, ensuring your brand adds something unique — and uniquely valuable — to the conversations your audiences are having.
First, you need a strategy. Then, you need a partner who can run it. Our first 30 days is all strategy. If you're not interested in moving forward, just walk away. No harm done.
Like where we’re headed?
Let’s set up a monthly retainer to execute against it.
“I’m not sure where our SEO & Content program would be without Matt and his team. They built one of our most profitable enduring assets and a world-class content team for us.”
“They’ve worked with my team and me on two Content-led PR projects. Both campaigns achieved some very positive results which we were quite pleased with.”
“They’ve enabled us to rethink our approach to creating impactful content that resonates with our target audience, significantly boosting our marketing efforts.”
Give us 20 minutes and we’ll conduct a thorough audit and content asset inventory — and make targeted, actionable recommendations that give each of your domains the best chance for success.
We’ll assess brand visibility across Google, AI tools, your website and your customer journey.
You’ll walk away with a clearer picture of what’s working, what’s not and what we’d fix first.
We’ll recommend the best path forward, from foundational strategy to a full content-led growth engine.
We act as a fractional SEO and content marketing team for real estate and finance leaders.
We provide:
All of it reports back to leads and revenue.
Real estate and finance companies — including brokerages, lenders, iBuyers, title and financial services firms — and the proptech and fintech platforms that serve them.
All our clients share a similar set of challenges:
If that sounds like you, we’re a fit — even if you’d never call yourself “proptech.”
If you’re a consumer brand or a local business, we’re probably not the right team and we’ll say so quickly.
It’s real, and it’s mostly just good marketing.
AI recommends the brands it’s encountered everywhere it looks: press, social, YouTube, reviews, editorial coverage and a site that clearly explains a complex product and why buyers should choose it.
That’s what we build for you. What we don’t do is just add a GEO hack to your marketing repertoire.
We won’t:
That stuff decays fast and takes your credibility with it. Our founder has written about this at some length.
We provide three tiers of support (Foundation, Scale Up, Dominate a Category), each financed by a monthly retainer with a set number of editorial credits and earned placements, 30-day termination and no long-term commitment.
Month One is strategy only: interviews, research, audits and a baseline analysis of how you appear across search and AI.
You decide whether to continue, adjust the scope or just walk away.
Production starts Month Two.
A capacity unit that lets you shift support as priorities change.
Each quarter we recommend the mix that best supports your goals. You can also choose from the menu or ask us to quote custom work.
Leads and revenue, with leading indicators along the way.
From Day One, you get a full-funnel dashboard that includes:
Plus, two strategy check-ins a month and quarterly business reviews for top-tier execs.
Where it makes the work better:
And not where it can’t:
Every piece we publish is written and edited by humans who understand the industry and the compliance rules that govern it.
Of course.
Find HomeLight, Kickoff, Mark Spain and Allegiance Title case studies here. Just keep in mind that HomeLight was an in-house program our team built before Narrative Bent existed.
We’re happy to put you in touch with current clients.