We work as a fractional SEO and AI Search team for brokerages, lenders, title and financial services firms, and the platforms that serve them. Strategy, content, technical SEO, and outreach to the press and podcasts in your industry help you get cited in ChatGPT and Google AI Overviews and rank for the questions buyers ask before they talk to sales. We report it all next to your leads and revenue.
A 20-minute look at how your brand shows up in Google and AI today, with 2–3 recommendations you can act on. We take up to 10 a month.
Plans starting at $10,000/month, on 30-day terms. Month 1 is strategy, and you can walk away after the presentation.
In G2's 2025 survey of 1,169 B2B decision-makers, nearly 8 in 10 said AI search has changed how they research, and nearly 2 in 3 now prefer to talk to a vendor's sales team only late in the process. So by the time a lender, brokerage, or proptech buyer fills out your form, ChatGPT and Google have often already told them who the credible options are.
AI tools build those answers from what the rest of the web says about you: press, reviews, podcasts, and your own expert content. That's why a strong reputation outside your website has a big say in whether you get named at all.
of B2B buyers now start their research in tools like ChatGPT more often than in Google.
Source: G2 Buyer Behavior Report, 2025of U.S. Google searches ended without a click in early 2026, up from 60% in 2024.
Source: SparkToro and Similarweblower clickthrough rate for the top-ranking page when an AI Overview appears, across 300,000 keywords.
Source: Ahrefstrials where AI recommended the well-known brand over an unknown one when price, ratings, and reviews were identical.
Source: Chu & Hou, 2026“Buyers are asking AI who to shortlist before they ever talk to us. If it doesn't name us, we lose the deal before sales knows it exists, so we need to track and grow how often AI recommends us.”
Not one lender showed up in both answers.
From an AI visibility audit we ran for a lending category in Gumshoe. Brand names hidden.
Why real estate and finance teams hire us
We’ve spent years running growth programs in this market (most of us first worked together at HomeLight), so we know what it takes to win buyers over when legal reads every line.
We now do that work for:
We build the expert content, press, and reviews that ChatGPT and Google pull from, so you’re on the shortlist before the first call. Then we track how often AI names you against your competitors, in the same report as your leads and revenue.
We put your team’s expertise, your own data, and outside voices into the content. Our content-led PR gets journalists, bloggers, and podcasters in your industry citing you, which is the kind of proof buyers and AI tools both trust.
We plan for legal review in the editorial calendar and source every claim, so content gets approved without being watered down. Real editors and human sign-off sit behind every piece.
A financial services brand
~2x
the industry average open rate on the emails we write for them
A title company founder
0 → 39K+
monthly LinkedIn impressions in 5 months, with followers more than doubled
An accounting SaaS
165
leads passed to sales from one annual research report we built and promoted (published February 2026)
Nothing matters if you’re not growing the business.
That’s why we spend your budget on things that keep paying off for years: a brand buyers trust, content that proves you know your stuff, and people outside your company talking about you. We report on all of it next to your leads and revenue.
I’m not sure where our SEO & Content program would be without Matt and his team. He came in at the beginning, rolled up his sleeves, and built one of our most profitable enduring assets and a world-class content team for us.”
Head of PR & Outreach
Runs our content-led PR, getting journalists, influencers, and podcasters to talk about and link to client content. She scaled link building at HomeLight, then took Kickoff from 10 to 100 links a month.
Head of Content & Client Services
Runs content and client services, from our editors’ work to your twice-monthly strategy check-ins.
Our team will walk you through how your brand shows up in ChatGPT and Google today, in a free 20-minute diagnostic.
Get a free diagnostic →What we do
These 6 deliverables come with every plan, and each one is tied to a number we report on, from AI visibility through to leads, pipeline, and revenue.
We build your plan from customer and sales-team interviews plus keyword, audience, and competitive research, so every topic on the calendar answers a question your buyers actually ask.
So you get: a ranked list of what to publish first, starting with the topics closest to a buying decision and most likely to grow your business.
We audit site architecture, indexing, Core Web Vitals, schema, and AI readiness, then hand your dev team a fix list ranked by impact.
So you get: more of your pages indexed, read, and eligible to show up in Google and AI answers.
Each month your plan comes with a bank of credits you spend across articles, landing and product pages, emails, social posts, webinars, and whitepapers. Shift the mix as priorities change. Our editors write, edit, and sign off on every piece.
So you get: content that earns rankings, AI citations, and leads, in the formats your funnel needs that month.
We pitch your experts, data, and content to journalists, bloggers, influencers, and podcasters who cover your industry.
So you get: mentions and links from the publications your buyers read, which make AI tools more likely to recommend you. How our Digital PR works →
We track qualified leads, pipeline, and revenue next to rankings and AI citations, with Search Console, analytics, your CRM, and AI visibility in one place.
So you get: the numbers your CEO and CFO ask about, every month, without a separate report.
We meet twice a month to review what moved, what shipped, and what's next on the calendar.
So you get: a standing decision on next month's priorities, with your input before anything ships.
For teams that need to report AI visibility and results to the C-suite.
We check how often and how accurately ChatGPT, Google AI Overviews, and AI Mode mention you for the questions buyers ask, and who they recommend instead. Then we track it monthly against that baseline.
So you get: a monthly read on AI visibility versus your competitors.
Each quarter we walk your leadership team through results against plan, from AI visibility through to pipeline and revenue, and agree on the next quarter's bets.
So you get: a board-ready summary your executive team can act on.
Plans starting at $10,000/month. Your budget sets how many editorial credits you get each month, how much outreach we run, and whether AI perception monitoring and executive reviews are included. We scope it with you after the free diagnostic, so you know what each month buys before you sign.
| What you get | From $10,000/mo | As budget grows |
|---|---|---|
| Strategy, editorial calendar, and technical SEO/AI audit | Included | Included |
| Editorial credits (articles, pages, emails, social, webinars, whitepapers) | A monthly bank | More credits as budget grows |
| Outreach to journalists, bloggers, influencers, and podcasters | Ongoing | More pitching and more angles |
| Full-funnel ROI dashboard and twice-monthly check-ins | Included | Included |
| AI brand perception audit and monthly AI monitoring | — | Added on higher plans |
| Executive quarterly business reviews | — | Added on higher plans |
Each quarter we recommend the mix that best supports your goals. For example, 20 credits could cover 2 standard articles and 1 landing page.
One table with month-over-month change, from the work we shipped down to leads.
A free 20-minute look at how you show up in Google and AI, with 2–3 actionable recommendations. We take 10 a month.
Month 1 is strategy only, and you can walk away after we present it. From month 2 on, we publish, promote, and report on leads, pipeline, and revenue, with strategy check-ins twice a month the whole way through.
Month 1
We deliver
We need from you
Month 2
We deliver
We need from you
Month 3
We deliver
Signals to watch
Months 4–6
We deliver
What to judge us on
Start with a free 20-minute diagnostic of how your brand shows up in Google and AI. You get 2–3 recommendations you can act on, whether or not we work together.
Get a free diagnostic
We report every engagement on the same numbers your CFO cares about: leads, demo requests, and how often AI tools name you when buyers ask about your category. Client numbers are anonymized.
The same blog also started showing up in AI answers. We track leads, rankings, and AI mentions in one dashboard, so these are the numbers the client sees in their own report.
links from 33 sites for a home improvement lending marketplace, from our second annual homeowner survey (January 2026).
links from 24 sites for a real estate brokerage, from one home seller sentiment survey of 548 sellers (October 2025).
of new contractor signups for a home improvement financing marketplace now say they found the company through ChatGPT or another AI assistant.
“The team at Narrative Bent have been extremely valuable in helping us develop and implement a robust content strategy. Their extensive experience and proven methodologies enabled us to rethink our approach to creating impactful content that resonates with our target audience.”
“I hired Narrative Bent to help me grow my personal and professional brand on LinkedIn. In just a few months, they more than doubled my followers while taking my monthly impressions from zero to 39,000+ on the platform.”
“Narrative Bent is legit — your Content Marketing problems, solved.”
In a free 20-minute diagnostic, we’ll show you where your brand stands in Google and AI answers today.
FAQs
Straight answers on price, terms, timeline, compliance, and AI, so you can forward this page to whoever needs to sign off.
Plans start at $10,000/month on 30-day terms, with no onboarding fee and no long-term contract.
Month 1 is strategy and setup. If the strategy presentation at the end of it doesn’t convince you, you can walk away before production starts in month 2.
Plans differ by how much content and outreach you need each month. Every plan includes a content strategy and editorial calendar, research, a technical SEO and AI audit, monthly editorial credits, and ongoing outreach to journalists, bloggers, influencers, and podcasters. Higher plans add an AI brand perception audit, monthly AI visibility monitoring, and quarterly business reviews with your executives.
Month 1 is strategy, month 2 is production, and month 3 is the first read against your baseline.
We set a baseline in month 1 and report against it every month after, starting with the leading indicators that move before pipeline does.
Each month you see how often and how accurately ChatGPT, Google AI Overviews, and AI Mode mention you for the questions your buyers ask, compared with your competitors. You also see where you rank for those same questions and which pages bring in leads.
All of it sits in one dashboard next to leads and revenue, so you can watch the early signals turn into pipeline. Your sales cycles are long, so we won’t promise a lead count by a date.
We plan legal review into the calendar from the start, so it never lands as a surprise at the end.
We focus on real estate and finance companies, so working through regulatory review is a normal part of our process. Before drafting, we interview your subject matter experts and agree on the claims, disclosures, and phrases your reviewers care about. Every stat in a draft links to its source, so a reviewer can check it quickly, and the schedule leaves room for the review rounds your team needs.
Here is how it works for one proptech fintech client. Every draft goes to their marketing lead first. Anything that touches a legal topic then goes to their general counsel before it publishes. Counsel has 15 business days and up to 2 revision rounds, so we flag legal pieces early in the month and schedule around that window. Those posts run with counsel’s byline and a not-legal-advice note.
Yes, and a human editor signs off on every piece.
We work like cyborgs. Claude speeds up research, analysis, outlines, and first drafts, which makes our editors exponentially more valuable to you. The ideas, the expert interviews, the judgment calls, and the final edit come from people who know your market.
Our team handles the research, writing, outreach, and reporting, while yours gives us expert time, review, and developer help on technical fixes.
We meet twice a month for strategy check-ins. Your subject matter experts give us interview time so the content carries real expertise. Technical fixes go to your developers in priority order, and we answer their questions as they work through them.
No. Every plan includes ongoing outreach to journalists, bloggers, influencers, and podcasters.
For a bigger push, we also run standalone content-led PR campaigns built around original research for your industry’s publications.
Ask us the rest on a free 20-minute diagnostic.
We’ll look at how you show up in Google and AI today and give you 2–3 recommendations you can act on, whether or not we work together. We take 10 diagnostics a month.
Before we meet, our team looks at how your brand shows up in Google, ChatGPT, and AI Overviews for the questions your buyers ask. On the call, we walk you through what we found and give you 2–3 specific recommendations your team can act on, whether or not you work with us.
We take on 10 diagnostics a month, so each one gets a careful look from our team. No obligation.
Tell us your website and the 2 or 3 competitors you watch most closely, so we know where to look.
We check your rankings, your AI mentions, and your site before the call, so the 20 minutes go to findings instead of discovery questions.
If you want our help, plans start at $10,000/month on 30-day terms. Month 1 is strategy and setup, and you can walk away after the strategy presentation.