We took the signups coming from our pages for a proptech SaaS from 12 a month in March 2026 to 83 in September 2026. The company's users are real estate agents, landlords, and property managers, and every signup counted here is one of them.
Over the same stretch, signups from the company's blog went from 33 a month to 104. And total search signups rose 11% from August to September 2026, the same two months when they fell 19% the year before.
In March 2026, the pages we had built for this company brought in 12 signups a month. Total search signups were well below the year before, mostly because the company's own core pages had slipped.
We agreed with our client early on that signups would be the number we answered to. Clicks and rankings would be supporting detail.
The site itself was in good shape. Google picked up new pages quickly, which gave every new page a short path to signups.
We ran 4 pieces of work at the same time.
At the May 2026 renewal, we laid out 3 options and recommended putting more of the budget into new pages. New pages had the clearest line to signups, and this site got them indexed fast. Our client agreed.
We also folded landing page rewrites into the plan, 1 page a month, because the company's core pages drove most of its signups.
When we learned our technical recommendations were stuck between teams, we offered to run that work with the company's developers ourselves, 1 fix a week.
Our editors publish articles every month for agents, landlords, and property managers, and interview people inside the company for the details a generic article can't fake. Each piece answers a question someone asks right before they pick a tool.
We rewrote 2 of the company's core product pages in 2026. In September 2026, those 2 pages brought in 25 more signups than they did in August.
We added structured data and FAQ sections, built content around the comparisons buyers ask AI tools to make, and filled out the company's review profiles. In September 2026, our client was the only brand we track whose search visibility went up, from 11% to 16%, and most of that gain came from new citations in Google AI Overviews.
We also track the questions landlords and agents ask AI tools every month, and report AI visibility next to signups. (Here's how our AI search and SEO work fits together.)
In March 2026, the pages we built brought in 12 signups. By September 2026, they brought in 83. It wasn't a straight line. July dipped to 44 before August reached 65.
| Month | Signups from our pages |
|---|---|
| March 2026 | 12 |
| April and May 2026 | 17, then 29 |
| June 2026 | 54 |
| July 2026 | 44 |
| August 2026 | 65 |
| September 2026 | 83 |
Signups from the blog went from 33 in March 2026 to 104 in September 2026. September came in 17% above September 2025, the first month this year the blog beat the year before.
Last year, search signups fell 19% from August to September. This year they rose 11%, from 816 to 904, and September 2026 came in 4% above September 2025. Total search signups are still below 2025 in most months, which is why this study leads with the signups from our own pages.
Clicks to our articles went from 107 in March 2026 to 1,726 in September 2026, and tracked keywords in Google's top 10 went from 8 to 86. The brand's AI visibility score across the prompts we track went from 39% to 47% over the same months.
Pick the number that pays the bills. We judge this program on signups. Clicks to our articles grew 16x, and we still report them as supporting detail, because a click doesn't pay anyone.
Put the budget where you can see the line to revenue. At renewal, we moved budget toward new pages because they had the shortest path to signups on this site. When Google indexes your new pages quickly, new pages tend to pay back sooner.
Fix the pages that already convert. 2 rewritten product pages added 25 signups in one month. Your core pages usually hold more signups than any single blog post.
Get technical fixes out of the queue. Recommendations don't help anyone until someone ships them. When our client's fixes stalled, we offered to run the work with their developers ourselves.
About the numbers: signup counts come from the company's product analytics, clicks from Google Search Console, keyword rankings from Semrush, and AI visibility from Gumshoe. All numbers run through September 2026. We don't name clients without their written permission.
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