Strategy
9 Digital PR Campaign Examples and What Made Them Work
9 digital PR campaigns from finance, real estate, and B2B brands, why each worked, and a scorecard to test your idea.
People use every platform to learn about everything, including the topics your buyers care about.
Businesses used to think that:
Blogs = cooking recipes and diaries.
Facebook = dog pictures and your mom.
YouTube = cat videos.
Turns out, the businesses were wrong.
TikTok broke into the mainstream with viral dancing videos.
But today there are massive TikTok’s devoted to:
- Excel spreadsheet skills
- Becoming a veterinarian
- How to do SEO
- Growing a business
- Soccer drills
- Playing tambourine
- Getting fit
- Getting a job
- How to cosplay
- Becoming a nurse
- Trading stocks
- Real estate investing
- Global politics
- Ancient Mesopotamia
- Chinese propaganda
- Your neighbor’s dog
My point is not to start creating content on TikTok.
It’s that people use platforms for SO many different things. This is how people learn, how they shop, how they buy, how they grow.
Companies are growing on ALL platforms, in an infinite number of niches.
Don’t overlook a massive opportunity.
Led content and SEO at HomeLight from Series A to a $1B valuation.
I've worked in SEO for 16 years, and I've always measured it in revenue. I was employee #27 at HomeLight, where I led content and SEO and grew the team to about 30 people as the company went from Series A to a $1B valuation. Before that, I ran enterprise SEO programs at BrightEdge and Catalyst. In 2023 I started Narrative Bent to do the same work for proptech, fintech, and B2B companies with long sales cycles.
Blog leads a month in 10 months, in a rough housing market.
Demo requests from 1 webinar we built and promoted.
The content and SEO program our founding team built.
See who AI recommends when your buyers ask.
We'll ask ChatGPT, Perplexity, and Google AI Mode 5 questions your buyers ask and send you a free 1-page Snapshot with a short video walkthrough.
The newest posts from the same topic.
9 digital PR campaigns from finance, real estate, and B2B brands, why each worked, and a scorecard to test your idea.
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Skip the algorithm chasing. Talk to customers, answer their questions, and earn attention.
People use every platform to learn about everything, including the topics your buyers care about.
What a steady content and link program built for a fitness startup, with no growth hacks.
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The salaries, vendors, and 3 to 4 years of patience behind a $1M content program that paid back more than 10X.
Most technical SEO fixes won't move revenue. Content and links do most of the work.
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