I help tech, B2B, and professional services firms fill their pipeline with qualified leads. I've done search and social media marketing for almost 2 decades — first as a consultant for brands like Tiffany's, Facebook, and McKesson. Then in-house leading Content & SEO at HomeLight and Kickoff.
You have a keyword you want to show up on, and you want the AI Overview to link to you or mention you. Here's your best bet right now.
Survey data, firsthand interviews, or proprietary research of some kind. Give the AI something it will want to cite.
Write clearly for people first, then make it easy for large language models to digest. Put key takeaways at the top or a summary at the bottom.
This is where we see the most impact. When you search on Google, the AI Overview runs a large number of similar searches (what's called fanning out) and pieces together an answer from all those results pages.
If lots of other sites talk about you, or your content lives on several platforms covering the same topic, you're far more likely to get picked up in that fan-out and cited.
Everybody in this field is still figuring this out. It matters, because most searches now end in the AI Overview instead of a click to a website. We don't have all the answers yet.
One 5-minute essay every Wednesday from The Narrative, for marketers whose sales cycle is long, product is complicated, and legal has to sign off.
Send me Wednesday's essay →If you’re struggling to get your voice heard, if you’re bandwidth constrained, or if you’re unsatisfied with the generic crap most agencies make — we hear you and we’re here to help.
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