Strategy
9 Digital PR Campaign Examples and What Made Them Work
9 digital PR campaigns from finance, real estate, and B2B brands, why each worked, and a scorecard to test your idea.
What a steady content and link program built for a fitness startup, with no growth hacks.
I grew a fitness app's SEO traffic to 30K/month in 5 months.
A year later? It’s up to 65K/month without any extra work!
🚫 No ChatGPT.
⛔ No growth hacks.
Just good ol’ fashioned Content + Links.
Context 👇
- my friend asked me to help him grow his fitness startup
- I came on as Head of Content & SEO
- I’d just grown a proptech startup from 0 → 1M+ monthly visits
Here’s exactly what I did for him:
1. I launched a new blog focused on credible health and fitness advice from certified personal trainers and medical professionals.
- I talked to customers & trainers about their fitness problems.
- I did keyword research to understand the market.
- I did competitive analysis to see what was missing.
- I created a 500 topic content calendar
- I prioritized it by revenue growth opportunity.
- I hired a talented Editor in Sabrina Tillman.
2. We went from 0 → 20 blog posts/month in 2 months.
The hardest part was finding writers who could uphold the editorial standards and fact check everything.
In total we probably published over 120 articles.
3. We went from earning 5 → 100+ links/month in 2 months.
Now, they've got 1.7K links and 44 DA.
Guardrails were:
- No buying links
- No spam, good DA, with traffic.
- Context above all: health, fitness, nutrition sites.
- Treat it like PR: target health journalists, bloggers, influencers
- Give them great content they can post
That’s it!
We figured out what people wanted to see.
We published as much great content as we could afford.
We told people about it and wrote for their sites.
p.s. If you’re trying to scale your SEO efforts, DM me. I’ll take a look at your strategy and show you opportunities to grow.
Follow me on LinkedIn for more stories like this:
Matthew Proctor, CEO @ Narrative Bent
Led content and SEO at HomeLight from Series A to a $1B valuation.
I've worked in SEO for 16 years, and I've always measured it in revenue. I was employee #27 at HomeLight, where I led content and SEO and grew the team to about 30 people as the company went from Series A to a $1B valuation. Before that, I ran enterprise SEO programs at BrightEdge and Catalyst. In 2023 I started Narrative Bent to do the same work for proptech, fintech, and B2B companies with long sales cycles.
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