Narrative BentBook your teardown

Free AI + search teardown

See who ChatGPT and Google recommend to your buyers, and whether you're one of them

We run your buyers' questions through ChatGPT, Perplexity, and Google, then find where people drop off before they talk to sales. You get 2–3 fixes on a 20‑minute call, and you keep them either way.

Book your teardown →

Free. Run by our founder, Matthew Proctor. No logins or access needed. We take 10 a month.

  • 0 to 51 seller leads a month for a brokerage
  • 165 leads from one research report
  • Close to half of a lender's new signups say they found it through AI
Sample teardown · AppFolio · 15 slides

6 / 15 · 4 buyer questions, 3 checkpoints

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The full deck from our teardown of AppFolio, built from public data only. Click through all 15 slides.
Lending marketplace

Close to half

of recent new contractor signups say they found it through ChatGPT or another AI assistant.

Real estate brokerage

0 to 51

seller leads a month from the blog, in under a year.

Accounting SaaS

165 leads

passed to sales from a research report we built.

Your buyers are asking AI who to hire

51% of B2B software buyers now start research in an AI chatbot more often than in Google (G2, April 2026).

In our teardown of AppFolio, the category leader, AI tools named them in 33 of 40 buyer questions. ChatGPT picked them first in only 2 of 20.

What we look at

AI answers

What AI assistants tell your buyers

Who gets named for the questions your buyers ask, and which sources those answers cite.

Google

Where you rank in Google

The searches that lead to revenue, where competitors win instead, and the site issues holding your best pages back.

Lead path

Your lead path

What happens after someone lands on your site, and where people drop off before talking to sales.

How it works

  1. 1

    Fill out a short form

    About 2 minutes. Tell us your site and what you want us to look at.

  2. 2

    Pick a time

    Choose a 20-minute slot on the calendar right after the form.

  3. 3

    Get the fixes and the slides

    Matthew walks you through 2–3 fixes, with an estimate of how many leads each could bring in, then sends you the slides.

Book your teardown →

Free. No logins or access needed. We take 10 a month.

Who it's for

Heads of growth and marketing, and founders, at real estate and finance companies (proptech, fintech, brokerages, lenders, and financial services firms) who judge marketing by pipeline.

Not for

Teams that need leads in the next 30 days, anyone shopping for a low-cost writer, or agents and homebuyers.

FAQs

Is it really free?

Yes. We do up to 10 a month so Matthew can run each one himself.

What do you need from me?

Your website and about 2 minutes for the form. No logins, analytics access, or prep.

What happens after the call?

Matthew sends you the slides. The fixes are yours to use with your own team or anyone else.

Are you going to pitch me?

If we think we can help, we'll tell you what we'd do first and what it costs. Plans start at $10,000/month. If we're not the right fit, we'll say so.

See what ChatGPT tells your buyers about you

We do 10 of these a month. Book yours.

Book your teardown →

Free. Run by our founder, Matthew Proctor. No logins or access needed.